What Our Marketing Attribution Services Cover



Attribution Tracking Setup
We implement the tracking foundation attribution depends on — clean event tracking, UTM discipline, and server-side tracking where it matters — so the data feeding your models is accurate from the source.
Attribution Modeling
We build the models that fit how you actually sell — connecting touchpoints across the buyer journey to revenue, not just first or last click, so credit lands where it's earned.
CRM & Ad Platform Integration
We connect your attribution across the tools where the data lives — CRM, ad platforms, analytics — so marketing spend, pipeline, and closed revenue reconcile in one place.
Reporting & Dashboards
We build the reporting leadership actually uses — channel and campaign ROI, cost-to-revenue, and the single view that ends the "which number is right" argument between marketing and sales.
Industry Focus In Our Marketing Attribution Expertise
How Our Marketing Attribution Services Work
One Company,
Comprehensive Tech Coverage
CRM
Ads
Business Analytics
Tracking
See Where Your Revenue Actually Comes From
SCIMUS’s Data Efficiency in Numbers
60+
Engineers On Staff
A full engineering team behind every attribution build — tracking, modeling, and reporting done right.
10+
Years of Engineering Experience
A decade of building production data and reporting systems for demanding clients.
$10M+
Annual Ad Spend Measured
Attribution built across more than $10M in yearly client ad spend, connecting spend to pipeline and revenue.
$300M+
Annual Client Revenue Analyzed
Revenue analytics and attribution for clients representing over $300M in combined annual revenue.
Ways to Work With Us
Dedicated Team
Fixed-Scope Build
Time & Material
Having SCIMUS as Your Partner
Top Rated
The highest quality results and client satisfaction
Frequently Asked Questions
What does a marketing attribution consultant do?
A marketing attribution consultant connects your marketing activity to actual revenue — setting up tracking, building the attribution model that fits how you sell, and creating reporting that shows which channels and campaigns truly drive pipeline. In practice, our marketing attribution services cover the full build, from fixing tracking at the source to the dashboards your leadership relies on.
How is attribution different from what GA4 or my ad platforms already show?
Platform-reported numbers each claim credit in their own silo — Google, Meta, and your CRM will all tell you they drove the same conversion. Attribution reconciles them into one honest view across the full journey, so you're not double-counting or trusting any single platform's self-scoring.
Do I need to replace my current tracking setup?
Usually not entirely — we start by auditing what you have and fixing what's broken (tracking gaps, UTM inconsistencies, missing events). We rebuild from scratch only when the existing foundation genuinely can't support reliable attribution.
Which platforms and tools do you work with?
We build attribution across GA4, Google Tag Manager, server-side tracking, and the CRM and ad platforms where your data lives — HubSpot, Salesforce, GoHighLevel, Google Ads, and Meta. The right toolset depends on your stack, which we map before building.
How long does an attribution project take?
It depends on scope — fixing tracking and standing up reporting can take a few weeks, while a full multi-channel attribution build with CRM and ad-platform integration runs longer. We scope the timeline clearly before we start.
Can you connect attribution to our CRM and revenue data?
Yes — that's central to what we do. Tying marketing touchpoints to actual closed revenue in your CRM is what separates real revenue attribution from surface-level campaign metrics.