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Business-Value AdTech & Marketing Software Development Services

How Can Our AdTech Software Development Services Be of Help?

Scimus developers are keen and innovative when it comes to adopting emerging trends and technologies in the marketing industry. Our digital marketing software development services include building custom solutions, such as:

  • Trade Promotion Management (TPM) Software

    Build a custom TPM platform with our marketing software development services to automate trade promotion campaign processes, such as planning, executing, and management. We leverage innovative tools and technologies to build top-tier platforms that help you analyze historical data, as well as current trade promotion performance for your marketing team to determine accurate pricing.

  • Lead Management Platform

    Engage our marketing program experts and build a custom-integrated CRM module to capture and manage leads across different platforms. We use behavior analysis tools to build lead management solutions that help you design custom advertising plans and strategies to capture users and redirect them to your products or services. We reveal the true connection between user experience and your marketing campaigns.

  • Social Media Marketing Software Applications

    Build custom software for internet marketing with our AdTech development services and harness the full potential of social media engagement. Our developers build customs to enhance the social media presence of your business through smart scheduling and posting automation. Our services also extend to building custom, multi-platform social media management solutions.

  • Machine Learning Chatbots

    Build and integrate a custom, machine learning chatbot into your eCommerce website with our AdTech and programmatic software development services. We design chatbots with the consumer in mind to optimize virtual customer services, increase engagement, and monitor dynamic buyer behaviors. Our team can also customize your chatbot with interactive voice response (IVR) technology to meet the needs of all buyer segments.

  • Analytics Software

    Develop custom analytics software that seamlessly integrates with your existing business systems to consolidate siloed data and draw meaningful insights. Our AdTech software development services focus on customer-centric KPI visualizations that can help you understand holistic marketing trends, from keyword exploration, to search rankings, and bounce rate calculations.

Build a custom TPM platform with our marketing software development services to automate trade promotion campaign processes, such as planning, executing, and management. We leverage innovative tools and technologies to build top-tier platforms that help you analyze historical data, as well as current trade promotion performance for your marketing team to determine accurate pricing.

Scimus Solutions for the Marketing and AdTech Industry

Our marketing software development services includes the following solutions:

1

Customer Relationship Management (CRM)

Build innovative CRM software for digital marketing and analyze behavioral trends and data insights at all touch points of your consumers’ journey. We design custom CRM platforms that give you a surface overview of your customer's experience in terms of sales, service delivery, and marketing for overall optimization and retention. 

2

Ad Measurement

Leverage our AdTech and marketing technology solutions to gauge the effectiveness of your campaigns, as well as design strategies that optimize ad value. We have a full, experienced in-house team to get the job done, whether you want to build a custom unified reporting tool or integrate a cross-channel ad performance tracking system. 

3

Programmatic Advertising

Streamline the process of real-time bidding with custom programmatic marketing software and plug into existing industry standards to match or beat the competition. Our experts can help you build Demand-side platforms (DSPs), data management platforms, Supply-side platforms (SSPs), or even Private marketplaces (PMPs).

4

Technologies and Approaches Consultation

Do you want to build a unique social media buying software that gives you an upper hand when it comes to the competition? Talk to our AdTech software development experts and turn your ideas into resourceful marketing tools that will stimulate sales and increase revenues. We also offer consultation services on existing marketing technologies for upgrades and integration with new software for marketers.

5

Audience and Ad Targeting

Partner with our AdTech platform experts to better understand and analyze the habits and needs of your target audiences for AI-based ad placement and campaigns. We leverage AI and ML technologies for contextual audience targeting, which increases the chances of lead capture and conversion for increased sales.

Frameworks &
Technologies

  • blockchain

    Blockchain (Distributed Ledger Technology-DLT)

  • our-process

    Our process of marketing software development

  • ML

    Machine Learning (ML)

  • robotik process

    Robotic Process Automation

  • IOT

    Internet of Things (IoT)

  • AR/VR

    AR/VR Extended Realities

  • AI

    Artificial Intelligence (AI)

  • Big Data

    Big Data

Why Choose Our Marketing Software Development Services?

Scimus is a custom software development company that helps businesses evolve with digital transformation through powerful consumer-facing solutions. Companies choose our marketing and advertising software development services, thanks to:

  • Transparent Workflow

    Stay on top of your AdTech software development project from the start to the end, thanks to our transparent workflow policy that gives you access to all developers involved. We involve clients in every iteration of the software to ensure that their needs are met and concerns addressed for a defect-free end product.

  • All-Around Marketing Software Services

    We are a one-stop company for all your marketing software needs, whether it’s building an automation system, or a social media management platform for eCommerce sites. We provide all complimentary services to enhance your outsourcing experience and reduce the need of hiring multiple service providers.

  • Knowledgeable Expertise

    Take advantage of our in-depth expertise when it comes to market software applications design and development. Our developers work in close-knit, well-balanced in-house teams that consists of diverse developer skills to help you build the best integrated digital marketing platform. We combine the best of Web 1.0, Web 2.0, and even the latest Web3 iteration to build futuristic marketing products.

Stay on top of your AdTech software development project from the start to the end, thanks to our transparent workflow policy that gives you access to all developers involved. We involve clients in every iteration of the software to ensure that their needs are met and concerns addressed for a defect-free end product.

Build software for advertising with our experts.

Industry Expertise

  • Small Business

  • Government

  • Finance

  • Healthcare

  • Marketing

  • eCommerce

  • Education

  • Agriculture

Frequently Asked Questions (FAQ)

  • What services do you provide?

    Our AdTech development services for tech companies include:

    • CRM and lead management platforms
    • Chatbot software development
    • Real-time bidding system for programmatic advertising
    • Analytics software

  • How do you organize the marketing software development process?

    We follow 5 simple steps when building software for marketing companies:

    • Gather background marketing details vision, values, and target personas
    • In-depth research on competition and current market positioning
    • Strategy development and opportunities discussion
    • Creative Designing
    • Development, integration, and maintenance

  • What is marketing software development?

    This includes all marketing software services that involve building and designing systems that help businesses enhance their promotion activities. When integrated, these systems enhance marketing efficiency, automation, real-time reporting, as well as analytics for insights.

  • What are the benefits of hiring an outsource company for AdTech and marketing software development?

    Hiring an outsourcing partner to build software for advertising comes with various business benefits, such as:

    • Access to experienced and certified developers
    • Enhanced efficiency and competitive edge
    • Exposure to innovative marketing technologies and tools
    • Reduced software risks
    • Optimized AdTech platform development costs

  • How much does it cost?

    Building an advertising management system can cost upward of $10,000, depending on customization, integration, as well as other unforeseen costs that come with ongoing maintenance and upgrades. However, simple eCommerce solutions can cost as low as $500.

  • How long will it take?

    It takes up to 6 months to build a custom internet marketing management software.

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